RACEFACE ERA SL WHEEL
CLIENT: RACEFACE
SYNOPSIS: Finding a balance between lightweight, and durable can be a difficult problem to solve. When does a light wheel become too delicate, and when does a durable wheel become dead weight? The ERA SL strikes that balance of being light enough to tow the XC start line, while being all too ready to take on a BDR (Bug Dumb Ride) with your friends. Building on the learnings from the ERA wheelset, lateral compliance makes its way to the lightweight market.
CONTRIBUTIONS: Cinematographer, Editor, Sound Design, Colourist.
ADDITIONAL OUTPUT: Normally I would only be tasked with taking on the campaign video, or the educational video, but with ERA SL I had the chance to do both. We added another video to the Race Face Snapshot catalogue while also tackling some In the Wild photography.